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What strategies did Abercrombie and Fitch used to create the allure that they ha

Posted 09-30-2012 at 05:58 PM by hollisterco9

What strategies did <a href="http://www.abercrombie-hollister.be" target="_blank">Abercrombie</a> and Fitch used to create the allure that they have with college and high<br><br>Product designs, promotional efforts and branding <a href="http://www.hollistersverige.eu">Hollister Sverige</a>, which support and further enhance that imagery and sense of lifestyle.<br><br>Brands (in their words):<br><br>Abercrombie Fitch. Rooted in East Coast traditions and Ivy League heritage, Abercrombie Fitch is the essence of privilege and casual luxury. The Adirondacks supply a clean and rugged inspiration to this youthful All-American lifestyle. A combination of classic and sexy creates a charged atmosphere that is confident and just a bit provocative. Idolized and respected, Abercrombie Fitch is timeless and always cool.<br><br>abercrombie kids. The essence of privilege and prestigious East Coast prep schools, abercrombie kids directly follows in the footsteps of Abercrombie Fitch. With a flirtatious and energetic attitude, abercrombie kids is popular, wholesome and athletic. Rugged and casual with a vintage-inspired style <a href="http://www.nikefree-running.de">Nike Free</a>, abercrombie kids aspires to be like its older sibling, Abercrombie Fitch. The perfect combination of maturity and mischief, abercrombie kids is the signature of All-American cool.<br><br><a href="http://www.hollistersverige.eu" target="_blank">Hollister</a>. Hollister is the fantasy of Southern California. It is the feeling of chilling on the beach with your friends. Young, spirited, and with a sense of humor, <a href="http://www.abercrombie-hollister.be" target="_blank">Hollister</a> never takes itself too seriously. The laidback lifestyle and wholesome image combine to give Hollister an energy that's effortlessly cool. Hollister brings Southern California to the world.<br><br>Gilly Hicks. Gilly Hicks is the cheeky cousin of Abercrombie Fitch. Inspired by the free spirit of Sydney, Australia, Gilly Hicks makes cute Push 'Em Up bras and Down Undies for the young, naturally beautiful and always confident girl; flirty and carefree, with a little tomboy sexiness. Gilly Hicks is the All-American brand with a Sydney sensibility.<br><br>Though each of the Company's brands embodies its own heritage and handwriting, they share common elements and characteristics. The brands are classic, casual, confident, intelligent, privileged and possess a sense of humor.
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